FirstCry Raises $26 Million In Series D Funding From Valiant Capital Partners

FirstCry now claims to be the largest multi-channel brand for baby & kids in India.

Brainbees Solutions Pvt Ltd which owns has secured $26 million in Series D investment from Valiant Capital Partners. Existing investors IDG Ventures India, Vertex and SAIF Partners, also participated in the round.
first cry
FirstCry, which is a baby and kids focused eCommerce site, was founded by serial entrepreneurs Supam Maheshwari and Amitava Saha, who had previously built and sold Brainvisa Technologies. The firm started its operations in late 2010. The company now has over 100 FirstCry-branded franchisee stores across 85 cities in the country. FirstCry claims mobile transactions contribute 50% of the company traffic and of being largest multi-channel brand for baby & kids products across India. Brainbees also has distribution partnerships with over 5,000 hospitals reaching over a million new parents every year.
FirstCry had earlier raised $4 million from SAIF Partners in 2011, $14 million from IDG Ventures and SAIF Partners in 2012 and Rs 92 cr Funding from Temasek Holdings, IDG Ventures & Saif Partners in 2014.

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