The ecommerce platform for baby care products, FirstCry, is all set to offer same-day delivery service across 15 cities and next day delivery in 60 Indian cities with no extra charges.
The orders will be completed from the warehouse and stock points, which works on an omni-channel strategy with 100+ offline stores.
“We have been working on the project for seven to nine months in order to build a supply chain and a hyper-local delivery model. We aim to tap into the baby care consumables market such as wipes, diapers, bath and skincare – products typically sourced from the neighborhood chemist,” said Supam Maheshwari, CEO & Founder, FirstCry.
A customer can order before 12 noon and expect to have the delivery same day itself across all major cities like Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad. Next day delivery cut off time varies from city to city. For instance, NDD cut off time in Jaipur, Lucknow, Patna, Bhubneshwar and Cuttack is 1pm and that in Salem, Tirupur, Erode, Trichy and Pondichery, Baroda will be 5pm.