Fitbit Is Bringing Its Fitness-Trackers To India

Fitbit, the world’s largest wearable device manufacturer by sales, is all set to make an entry into the Indian market on July 1 through a launch partnership with Amazon.in.

Fitbit

The company will launch six devices – Zip, Flex, One, Aria, Charge and Surge – with prices starting at Rs 3,990 and going all the way up to Rs 19,990.

The SF-based company isn’t merely tying up with a few retailers in the country, but will soon set up its Indian operations and will be hiring employees.

Fitbit has already revealed plans to go offline around the time of Diwali as the company believes customers must get a look and feel of the product before purchasing it.

The Global wearable market is expected to grow by 172.3% in 2015, from 26.4 million units last year to 72.1 million units. Fitbit is the current leader, but manufacturers like Xiaomi are catching it fast.

While the Fitbit Zip and Flex will offer basic functions such as step count, calorie and sleep tracking, the Charge HR will bring into the mix heart rate monitoring, while the Surge supports GPS for more accurate distance tracking.

Fitbit is renowned for its fitness trackers, however it is to be seen if a nascent wearable market like India will take to owning its devices. Moreover, Xiaomi’s MiBand offering which comes at a quarter of Fitbit’s cheapest offering  could spoil Fitbit’s play.

Fitbit Surge Rs 19,990
Fitbit Charge HR Rs 12,990
Fitbit Charge Rs 9,990
Fitbit Flex Rs 6,990
Fitbit One Rs 6,990
Fitbit Zip Rs 3,990
Fitbit Aria 9,990

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