- Improving health and fitness is a popular New Year’s resolution for many, and app downloads reflect this trend.
- Downloads of health and fitness apps in Europe increased from Q1 2019 to 2022.
- Women’s Health and Fitness apps are an exception to this trend.
- Europeans spent almost $300 million on health apps in 2022.
- Spending on health and fitness apps among users in Europe rose 5% in 2022 compared with the previous year.
- The category benefitted hugely from the COVID-19 pandemic.
- Fitness app adoption increased during 2020 and 2021.
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