On Monday, e-commerce company #flipkart received PCI DSS 2.0 compliance certification which allows the retailer to store credit and debit card details of a customer (with permission) to enable 1-click payment on future purchases.
With the ‘Save Card’ feature on its platform, users can save and invoke details of an existing credit or debit card in their account and do away with the hassle of typing in card information for every transaction.
Co-Founder of Flipkart, Sachin Bansal said
These are security processes and guidelines that we need to follow as a result of this, which should have a very positive impact on the customer experience. Everything else is speculation right now.
He was referring to the talk about Flipkart building its own payment gateway (See this thread on our forum). Storing card details will help Flipkart to have a better control on the user experiences. It will also simplify the buying process for customers who are increasingly shopping on mobile devices.
Given the amount of money Flipkart is spending in Print/TV media for the upcoming Diwali season, this is a good example of an organizational level connect between the marketing and technology team.
What are your thoughts?
Aside, a good read: Flipkart story: Told unofficially.
Industry Interview : PayU’s Nitin Gupta (PauY payment gateway too offers 1-click checkout).