Flipkart has shared a comprehensive and in-depth view into how India shops online.

This one-of-a-kind study across 50 million Indian shoppers analyses consumer buying preferences between January 1st and December 14th 2015 and offers a detailed analysis into what trends dominate the online retail space today.Flipkart

According to #FlipTrends2015, electronics and mobiles have emerged as the top performing categories. Delhi NCR tops the chart as the most online shopping savvy city in India, closely followed by Bangalore, Mumbai, Chennai and Hyderabad.

Some key takeaways of the survey*:

  • Electronic accessories, mobile, lifestyle accessories & women apparel are consistently the top performing categories across all regions.
  • The study shows that 69% of the online shoppers are male, this gender clearly dominates the online retail space
  • While Delhi NCR emerges as the most e-commerce savvy metro, Southern India has a significant presence with Bangalore, Hyderabad and Chennai featuring among the top 5 cities that shop the most online along with Delhi NCR and Mumbai
  • Among the Tier-1 cities, Pune is the leader followed by Coimbatore, Ahmedabad and Lucknow. Bhubaneshwar is the only city from East India to feature in this list.
  • Mangalore has emerged as the top Tier-2 city of digital Indian shoppers followed by Mysore. The hill town of Dehradun is third in the list followed by Salem in Tamil Nadu and Guntur in Andhra Pradesh.
  • The e-retail space is largely dominated by consumers falling between the 25-34 years age group. More than half of the consumers shopping online are office goers closely followed by students

Top Searches

Mobile, Shoes, Sarees, Watches, Moto E

Age Group

25-34, 15-24, 35-44, >44

Top 5 Products

Handsets, Mobile case covers, Books, Memory cards,Sarees.

Top Metro Cities

Delhi, Bangalore, Mumbai, Chennai and Hyderabad.

Top Regions

South, North, West, East.

Territorial Distribution

Karnataka, Maharashtra, Tamil Nadu, Andhra Pradesh, West Bengal

Top Tier 1 Cities

Pune, Coimbatore, Ahmedabad, Lucknow, Bhubaneshwar.

Top Tier 2 Cities

Mangalore, Mysore, Dehradun, Salem, Guntur.

* NextBigWhat asks: Is this a survey or analysis of Flipkart’s sales data for the year 2015? If it’s the former, then really doesn’t hold much.

1 comment

  • Why they did not analysed failed cases ? Like what was the percentage of customers returning the articles, their satisfaction level, percentage of returning customers etc. etc. No doubt number of online purchasers will be going upwards year after year for quite a few years. Smaller cities will also try to catch up with the trend of online shopping in Metros.
    The basic reason for name of small cities not figuring out is
    1.Online shopping companies not taking the risk of delivering the articles in smaller cities.
    2.Game of discounts being played out by the online shopping companies is not truly understood by the purchasers.

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