While Amazon might be winning the desktop traffic war, Flipkart seems to be the dominant player in India with 47% of share of visits, according to SimilarWeb’s data of December 2015.
Myntra is ranked at the second position with over 16% share of visits. The combined traffic share of Flipkart and Myntra stands at 63% while Amazon stands at the third position with 15.86% followed by Snapdeal with 13.84%.
The data states that Flipkart also leads in total app installs with an install base of 37% of the total Android smartphone base in the country. Combined with Myntra, the total install base goes up to 47% of the total Android smartphones in India.
Amazon and Snapdeal have an install base with 18% each.
In the booming e-commerce market, 70% traffic comes from mobile devices while desktop contributes to only around 30% of the total traffic.The major reason inevitably is the soaring of smartphone usage and the decline in PCs. According to IDC, smartphone shipments grew by 44% in quarter two and by over 21% in quarter three of 2015. At the same time, 4G phones also saw a three-fold jump in demand. The total smartphone ownership in India stands at over 160 million.
On the other hand, world PC shipments have suffered a year-on-year decline of minus 10.6%. The Indian PC market is also declining rapidly with MAIT reporting a fall of over 10% in July 2015.