Flipkart And Amazon #SoreLosers

  1. So Flipkart lost Moto account to Amazon. Not just monetary loss, but a big blow to Flipkart (for sure).
  2. Now that Amazon is all geared to launch the new Moto devices, Flipkart runs print/online ads in order to spoil Amazon’s party (with some massive discounts on older Moto devices).
  3. Amazon, on the other hand allegedly paid influencers / promoted tweets to ensure #SoreLoserFlipkart trends.

And it’s trending.

A bit of ambush marketing – but fall from grace (for both)? What’s your take? What exactly are they trying to prove by bringing each other down? Does this speak of insecurity they are going through ?


Checkout the drama from both sides (grab some popcorn).

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