A study conducted by SimilarWeb reveals that the e-commerce mobile app of Flipkart and Myntra scored the highest in term user engagement.
Flipkart’s mobile app and its fashion-focused Myntra units together accounted 60% of market share of Daily Active Users (DAU) out of the India’s top six Android e-commerce apps (Snapdeal, all the Amazon Android apps available in India combined, Jabong, and ShopClues.)
Snapdeal’s Android app share declined from 24% in January to 19% in July. Amazon’s combined Android app share in India rose to 12% in the same period. Jabong and ShopClues had shares of less than 10% each during that time.
The data also revealed that 7.5% of India’s Android smartphone owners used either Flipkart or Myntra apps. Meanwhile, none of Flipkart’s competitors achieved such scores: Snapdeal has a DAU of 2.4%, Amazon 1.6%, Jabong 0.7%, and ShopClues just 0.4%.
Amazon >> Flipkart
Amazon recorded a growing Indian ‘Web traffic’ surpassing Flipkart: While Flipkart remains India’s leader in e-commerce desktop traffic, Amazon’s mobile web traffic surpassed Flipkart’s in April.
Post Myntra’s acquisition and with the integration of Ping into its mobile app, more than 2.5 million people downloaded the invitation-only feature in just two weeks, with nearly 25% of them actively using it.