Flipkart Has The Highest User Engagement Among Shopping Apps; Amazon Is Catching Up

A study conducted by SimilarWeb reveals that the e-commerce mobile app of Flipkart and Myntra scored the highest in term user engagement.

Flipkart’s mobile app and its fashion-focused Myntra units together accounted 60% of market share of Daily Active Users (DAU) out of the India’s top six Android e-commerce apps (Snapdeal, all the Amazon Android apps available in India combined, Jabong, and ShopClues.)

Android-App-Share-in-India

Snapdeal’s Android app share declined from 24% in January to 19% in July. Amazon’s combined Android app share in India rose to 12% in the same period.  Jabong and ShopClues had shares of less than 10% each during that time.

The data also revealed that 7.5% of India’s Android smartphone owners used either Flipkart or Myntra apps. Meanwhile, none of Flipkart’s competitors achieved such scores: Snapdeal has a DAU of 2.4%, Amazon 1.6%, Jabong 0.7%, and ShopClues just 0.4%.
Android-App-Share-in-India-Breakdown

 

Amazon >> Flipkart

Amazon recorded a growing Indian ‘Web traffic’ surpassing Flipkart: While Flipkart remains India’s leader in e-commerce desktop traffic, Amazon’s mobile web traffic surpassed Flipkart’s in April.

Visits-by-Mobile-Website-in-India

Post Myntra’s acquisition and with the integration of Ping into its mobile app, more than 2.5 million people downloaded the invitation-only feature in just two weeks, with nearly 25% of them actively using it.