Flipkart Has The Highest User Engagement Among Shopping Apps; Amazon Is Catching Up

A study conducted by SimilarWeb reveals that the e-commerce mobile app of Flipkart and Myntra scored the highest in term user engagement.

Flipkart’s mobile app and its fashion-focused Myntra units together accounted 60% of market share of Daily Active Users (DAU) out of the India’s top six Android e-commerce apps (Snapdeal, all the Amazon Android apps available in India combined, Jabong, and ShopClues.)

Android-App-Share-in-India

Snapdeal’s Android app share declined from 24% in January to 19% in July. Amazon’s combined Android app share in India rose to 12% in the same period.  Jabong and ShopClues had shares of less than 10% each during that time.

The data also revealed that 7.5% of India’s Android smartphone owners used either Flipkart or Myntra apps. Meanwhile, none of Flipkart’s competitors achieved such scores: Snapdeal has a DAU of 2.4%, Amazon 1.6%, Jabong 0.7%, and ShopClues just 0.4%.
Android-App-Share-in-India-Breakdown

 

Amazon >> Flipkart

Amazon recorded a growing Indian ‘Web traffic’ surpassing Flipkart: While Flipkart remains India’s leader in e-commerce desktop traffic, Amazon’s mobile web traffic surpassed Flipkart’s in April.

Visits-by-Mobile-Website-in-India

Post Myntra’s acquisition and with the integration of Ping into its mobile app, more than 2.5 million people downloaded the invitation-only feature in just two weeks, with nearly 25% of them actively using it.

2 comments

  • Someone help me out here please, i’m finding it hard to discern any signal from the charts.

    1. DAU (Daily Active Users): What is being plotted in Y-axis? If it’s counting unique Daily-Active-Users app-wise, then how is the case of people using multiple-shopping-apps handled? If people using multiple-apps are getting counted separately, how would the numbers add upto 100%?

    2. “7.5% of India’s Android smartphone owners used either Flipkart or Myntra apps” – that would be approx 7.5% * 160M = 12M users. Are they DAUs (in terms of Flipkart OR Myntra usage) . I’m curious why DAU is chosen as metric. Given the article is about Transactional-apps, (and not Engagement-apps), would WAU or DAU be more relevant? Also I’m surprised to see no very big change in Myntra DAU-share after May’15 app-only move

    3. “Amazon recorded a growing Indian ‘Web traffic’ surpassing Flipkart… Amazon’s mobile web traffic surpassed Flipkart’s in April” : I’m not sure whether I’m missing something here, but as a matter of fact, FK shut down its mobile-site by Mar’15 end, how would it be relevant to compare the traffic with a non-existing medium.

    Thanks.

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