Flipkart has added an ‘image search’ feature to its mobile app that allows users to find fashion products of similar colour, pattern or style by simply clicking a picture or using a photo of it stored on their phones.
The feature has the potential to change the way people shop for fashion products online, helping them find what they’re looking for without going through a catalogue of products.
Discovery of fashion products online varies largely from other categories as people’s preferences are often driven by products they’ve seen.
Image search is still in its beta stage of testing and will be rolled out to all Flipkart app users via an app update soon.
With more than 75% of Flipkart users accessing the platform through the app, the company says it’s developing many such innovative features which will be rolled out in the coming months.