Flipkart Puts A Hold On Plans To Go App-Only

Flipkart is putting its plans to go app-only on hold as the company is yet to assess how the move will impact sales in categories such as furniture and large appliances.

The company had earlier set a deadline of September to make the jump to an app-only platform, however, a lot of questions over the impact of the move were raised.

Flipkart had said that 70-75% of the total traffic on its platform comes from smartphones and their share would only grow, which made focusing on the app-only a smart move.

However, sellers of high-value goods are apparently not convinced by the app-only formula, believing that it will cripple a user’s ability to research products.

Flipkart transitioned fashion discovery portal Myntra to an app-only platform back in May, claiming that 95% of visitors and 70% sales came from smartphones to justify the move.

At the time, Sachin Bansal did say that the biggest challenge for Flipkart to go app-only was to bring the app browsing experience for all categories up to steam.

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