After Myntra’s app-only strategy, Flipkart too is mulling an app-only strategy by September 2015.
Questions to Flipkart:
- Is Myntra’s app-only experiment a success? What are the metrics they are tracking (we hope sales is the topmost).
- Isn’t app sales a heavy function of app notifications (promotions)?
Isn’t that a fluffy ground to build upon (wait for the next Android M)?
- By app-only, we really wonder whether Flipkart wants to put all efforts into innovation in mobile or totally shut down the desktop site? That is, app-only innovation from now onwards? We certainly hope that’s the case?
- Finally, will Flipkart embrace Airtel Zero if it happens again? They need to go all-in, after all.
- Why is so over obsession with mobile-only? Aren’t there many other places to innovate – customer experience being the top most?
Why is Flipkart not rethinking future? App-only is NOT the future (pretty much shows up with Google’s acquisition of app streaming company, Agawi). Look at Chrome mobile and innovation that’s happening there.
Flipkart recently redesigned its brand identity for the mobile avatar – but isn’t app-only a discomfort to the users (no price/spec comparison)?
For Myntra, app-only works owing to the category (apparels are difficult to compare) and TG, but Flipkart is blocking casual users (who will buy because Flipkart is selling for either cheap or can deliver fast) by being app-only.
Is Flipkart in an echo-chamber of its own?