Flipkart Acquires Mobile Startup Appiterate

Flipkart has acquired mobile marketing automation startup, Appiterate.
Appiterate started as an A/B testing platform; raised funding from SAIF and later prominent angels like  Greg Badros (ex-VP, Product & Engineering, Facebook and advisor/investor in companies like Healthtap and Square) and Prashant Malik (one of the first engineers at Facebook, Investor in Hinge and creator of Apache Cassandra).
The Delhi based startup later expanded to cover the different range of mobile marketing pieces focusing on different segments like ecommerce conversion rate etc.
Post the acquisition, Appiterate‘s mobile marketing automation platform will be integrated into Flipkart’s mobile app.
Read : Why SAIF Brought in Angels After Investing in Appiterate
Flipkart earlier acquired Adiquity and invested in ngpay.

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