Flipkart sold half a million mobile handsets in the last 10 hours since sales of mobile phones opened on midnight of Wednesday, 14th October in ‘The Big Billion Days’ sale.
The Big Billion Days also set the new benchmarks of 4G adoption in India as 75% of the phones sold during the ten hours period were 4G phones. While metros like Bengaluru, Delhi and Mumbai were the leading cities in terms of the sales, Flipkart also saw huge surge of interest from Tier 2 cities with Nagpur, Indore, Coimbatore, Vishakhapatnam and Jaipur leading in sales.
The attractive exchange offers put out by Flipkart also saw great customer interest as 25% of the buyers used this opportunity to upgrade to a new phone. The exciting bank offers from YES bank, Standard Chartered and Citi Bank that offered additional discounts also saw huge traction with 50% of customers availing of the bank offers.