Walmart-owned Flipkart to battle Amazon in India’s Rs 4,462 crore video streaming industry by launching free video streaming for Flipkart Plus customers before Diwali.
Flipkart Plus has approximately 5-6 million members which is equivalent to Amazon Prime. It provides exclusive offers and delivery options to its users but the latter provides video and music streaming services as well.
Flipkart Plus subscription can be availed by 300 super coins earned from shopping on Flipkart and can be used to avail offers with partner firms like OYO, Makemytrip and Zomato.
Flipkart will also face tough competition from Hotstar, MX Player, ZEE5, Sony Liv and Netflix.