Flipkart launches ‘Saathi’ – a voice based navigational tool targeted towards Bharat market

Flipkart has launched Saathi, a guided navigation tool for first time Internet users to get comfortable with the product.

Flipkart Saathi uses a combination of text and audio-based instructions to guide new users in their e-commerce journey. This includes a list of key actions in the form of pop-up texts followed by audio for a better understanding.

The feature aims to empower consumers across tier-2, tier-3 cities and beyond in rural India, as it seeks to bring the next 200 million consumers online.