Flipkart launches ‘Saathi’ – a voice based navigational tool targeted towards Bharat market

Flipkart has launched Saathi, a guided navigation tool for first time Internet users to get comfortable with the product.

Flipkart Saathi uses a combination of text and audio-based instructions to guide new users in their e-commerce journey. This includes a list of key actions in the form of pop-up texts followed by audio for a better understanding.

The feature aims to empower consumers across tier-2, tier-3 cities and beyond in rural India, as it seeks to bring the next 200 million consumers online.

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.