Exclusive: Flipkart is launching music service this month – DRM Free, Priced at Rs. 10/

’s music service (result of acquisition of a Mumbai based startup, Mime360 and bollywood catalogue from Chakpak) will go live this month. The music service will be called Flyte (as spotted by Woikr) and the service will enable users to download legal mp3s files, which will be DRM free and device agnostic.

Flipkart's Music Store
Flipkart&39;s Music Store

Using Flyte, you will be able to download the tracks (including the first purchase download) only 5 times. Mime360, the company that Flipkart acquired manages streaming for labels like Saregama, Indiatimes, Universal etc and services sites like Gaana.com, iMusti etc.

What about pricing?

Well, the only way to beat piracy (i.e. now that songs.pk is being banned in India) is to a)enable single track downloads and b)importantly, keep the pricing to a minimum so that the friction to buy online is removed.

From what we know, Flipkart plans to keep the pricing to Rs. 10-15 per track, a sweet spot if you ask me (thanks Dheeraj Jain for the tip).

Also, the next product Flipkart is launching is ePub (interestingly, ~3 years back when Sachin Bansal spoke at Unpluggd, they made it clear that they don’t see the ePub market that big to enter, though the times has changed now.)

– More details as we get them, but if you are in the know, please share (via the contact form).

An iTunes store for India? Well, look forward to the launch.

Image credit: woikr.

Update (Feb 23rd): Seems @Flipkart already shared the details with @slackerninja regarding the music service.

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