Less than a week after Amazon launched its premium shipping service in India, homegrown rival #flipkart has launched its next day guaranteed delivery service for customers.
With this service, called ‘In-a-day Guarantee’, customers in select cities can place their orders before 6 pm on one day and get it delivered by the next working day at an additional fee of Rs 90 per item, the company said.
Flipkart had been working on this for some time now. In May, we’d written that the company was thinking of premium shipping. At the time, it was trying to discover the right price for such a service.
This service has been launched in Delhi, Noida, Mumbai, Chennai, Bangalore, Pune and Hyderabad and will soon be scaled to more cities.
Ravi Vora, Sr. VP – Marketing, Flipkart.com said
We have now built the capability into our supply-chain and can now offer it as a guaranteed feature.