Flipkart prepares to launch ‘price lock’ feature in upcoming festive season

  • Flipkart’s ‘price lock’ feature will allow users to secure a product and its price with a small deposit, shielding from price fluctuations and stock shortages.
  • Jeyandaran Venugopal, Flipkart’s CPTO, didn’t specify the launch date for this service.
  • Flipkart’s seller base has increased to 1.4 million, and the company is emphasizing more on customer services.
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