After launching Flipkart First, Flipkart has announced the launch of Scheduled Delivery for its customers. Scheduled Delivery enables customers choose a specific date and time for delivery of their Flipkart order. Customers can choose delivery slots as early as the next day.
This service, which is free of cost for Flipkart customers, will initially be available for the large appliances category and will get extended to other select categories with time. Flipkart’s scheduled delivery is currently available in Bangalore, Delhi, Mumbai and Kolkata and will be extended in other cities soon.
Plus, Flipkart will soon be offering its customers installation service along with delivery during the pre-selected slots.
Given that quite a few brands have taken a tough stand against online players, Flipkart wants to do the entire 360 degree of commerce.
| Flipkart’s supply chain milestones – 2014 | No. of cities in India | |
| Flipkart’s Same Day Guarantee Delivery | 10 cities | |
| Flipkart’s In-a-Day Guarantee Delivery | 38 cities | |
| Flipkart’s Sunday In-a-Day Guarantee Delivery | 10 cities | |
| Flipkart’s Try and Buy Service | Pilot in Bangalore | |
| Flipkart First | First player in India | |
| Scheduled Delivery | Just launched | |
| Supply-chain milestones down the years | ||
| 24/7 Customer Support at scale | 2008 | |
| Cash-on-Delivery at scale | 2010 | |
| Dedicated logistics service | 2010 | |
| Card-on-delivery | 2011 | |
| 30 Day Replacement Policy | 2011 | |
| Reverse logistics – Hand-in-hand exchange and Product exchange across categories | 2013 | |
Flipkart which has raised a total funding of over $750mn recently acquired Myntra to boost its fashion/apparel business.
Watch the two Bansals (Flipkart/Myntra cofounders) share the big vision at UnPluggd, India’s biggest startup conference.
Ashiish K Sinha
