Flipkart has been ranked second among top book sellers of the world, according to a survey.
While this isn’t an accurate view of the number of books, but definitely a feat for Flipkart to celebrate.
The survey, called ‘Bookstore Mind Share” (BMS index) is based on web data such as global visits to each bookseller’s Wikipedia page.
This approach is a proxy for popularity or notoriety. I then standardised the results to allow comparisons across categories and across the world.
By using a standard measure across global web platforms like Wikipedia traffic data, Google Books N-Gram and Google search term frequency, you can create interesting and fascinating comparisons that span across time and geography. [creator of the survey, Paul X. McCarthy]