Flipkart Is Now World’s Second Most Favourite Book Store

The survey, called ‘Bookstore Mind Share” (BMS index) is based on web data such as global visits to each bookseller’s Wikipedia page. This approach is a proxy for popularity or notoriety

Flipkart has been ranked second among top book sellers of the world, according to a survey.

top-bookstores

While this isn’t an accurate view of the number of books, but definitely a feat for Flipkart to celebrate.

The survey, called ‘Bookstore Mind Share” (BMS index) is based on web data such as global visits to each bookseller’s Wikipedia page.

This approach is a proxy for popularity or notoriety. I then standardised the results to allow comparisons across categories and across the world.

By using a standard measure across global web platforms like Wikipedia traffic data, Google Books N-Gram and Google search term frequency, you can create interesting and fascinating comparisons that span across time and geography. [creator of the survey, Paul X. McCarthy]

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