Flipkart Is Now World’s Second Most Favourite Book Store

Flipkart has been ranked second among top book sellers of the world, according to a survey.


While this isn’t an accurate view of the number of books, but definitely a feat for Flipkart to celebrate.

The survey, called ‘Bookstore Mind Share” (BMS index) is based on web data such as global visits to each bookseller’s Wikipedia page.

This approach is a proxy for popularity or notoriety. I then standardised the results to allow comparisons across categories and across the world.

By using a standard measure across global web platforms like Wikipedia traffic data, Google Books N-Gram and Google search term frequency, you can create interesting and fascinating comparisons that span across time and geography. [creator of the survey, Paul X. McCarthy]

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