Flipkart Vs. Amazon : Whose Is Bigger? [#EcommerceInsights]

is Amazon’s biggest competitor in Indian market. Today we are comparing their catalogues for different categories, examine common products offered by them, better seller in terms of price, to see how they stand against each other.

We have considered 4 categories under consumer electronics viz. Mobiles, Laptops, Tablets and Cameras to dig out some interesting trends. The data for these categories is sourced from our data partner FindYogi – a buying decision platform Indian consumers, as part of our Ecommerce Insights Series.

Only new products that are under manufacturer warranty and available as on 4th Week of April 2014 is covered in this report.

  • Flipkart has 1706 SKUs in stock under these four categories whereas Amazon has 1535 SKUs in stock.
  • Flipkart has 4172 offers for 1706 SKUs whereas Amazon has 2244 offers under 1535 SKUs.
  • Each SKU can have multiple offers under it so for standardization we have considered different color variants of the same product as single SKU.

Bigger Catalogue:  Flipkart or Amazon

Flipkart_Vs_Amazon_Catalogue

  • In Mobiles category Flipkart has about 7% more SKUs than Amazon
  • For Laptops category the gap is wider with Flipkart having a 45%  bigger catalogue size.
  • Tablets category is a close fight.
  • In Cameras category, Amazon leads the race with 284 SKUs against Flipkart’s 256 SKUs.
  • Looking at the graph we know the competition is neck to neck, but marginal differences add up to 11% lead for FlipKart. A lot of this is also because there are a lot of new/little known mobile brands who are yet to discover Amazon. 

Overlapping Products?

Since the report covers standard product categories, we should note the catalogue overlap between the two marketplaces

Flipkart_Amazon_Marketplace

  • There are about 57% FlipKart’s catalogue is also available on Amazon.
  • What’s interesting is that there are 558 products available on Amazon but not on FlipKart.
  • The overlap in catalogue is below expectation since there are very few officially exclusive products with the two players viz. the Moto Series and the Kindle. Both players have to catch up in getting sellers from their competition on their platform.

In our next report from this series we shall discuss individual categories. We would evaluate their catalogue size, SKUs, common SKUs and better seller in terms of price out of these common SKUs.

[If you are looking for a specific report please tweet your request to @NextBigWhat. All reports are published through data sourced from our partners FindYogi.com.]

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