Flipkart & WhatsApp top Nielsen Consumer Rankings, Nokia is still #1 in India

Mobile messaging app WhatsApp and e-commerce company are two of the most popular brands among consumers in their category, according to a new ranking.

The consumer ranking, released by Nielsen covered categories such as smartphone apps, online retailing sites, mobile phones and books. Nielsen uses proprietary tools to create these rankings every year.

flipkartAbout 50% of the people surveyed for the rankings used WhatsApp and spend nearly 24 minutes using the app every day. Facebook is a second in the Smartphone category with 51% engagement and 10 minutes a day. Newshunt, Youtube and Tubemate also figure lower down the list. Whatsapp, the popular messaging app is particularly popular with youngsters who send many text messages. It recenly partnered with Reliance Communications in India to offer its services free for college goers.

In ecommerce, Flipkart, E-bay and Homeshop18 are the top three sites, according to over 1000 active internet users surveyed by Nielsen in the fourth quarter of 2012. Snapdeal, Jabong, Yebhi, Fashionandyou and Myntra also figure in the list in that order. Flipkart, launched in 2007 in India by Sachin Bansal and Binny Bansal has gone to become one of the largest online retailers in the country.

Nielsen’s study of 6,000 consumers in 8 cities in India last year found that 30% of the people use multimedia phones while 49% of the users had feature phones and 20% had smartphone devices. Nokia was their preferred brand followed by Samsung and Blackberry.

Vodafone was the top mobile operator followed by Airtel and Idea.

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