Flock launches Email and Calendar for businesses; Sort of defeats the purpose ?

Flock has launched Flock Email and some of the key USP’s of Flock’s new business email platform include –

1) One click video calling
2) One click meeting requests
3) Option to mute and snooze mails, so the mails can be addressed at an appropriate time
4) Undo send, without letting the recipient know


“Today, it gives me immense pleasure to introduce Flock Business Email & Calendar which will change the way we communicate at work. This only marks the beginning of all the exciting developments that lie ahead. By expanding the Flock Suite, we will be supporting the underserved customers of companies like Google and Microsoft. Although these are large companies, they have not provided users the breadth of functionalities that are currently being offered by Flock. With the new updates and feature additions, our users can benefit from improved efficiency and increased productivity. With these tools, teams based out of even the remotest part of the world can now communicate with each other with ease. ” [Bhavin Turakhia, Flock Founder/Email client link, though only available for for customers of registrars and hosting companies].

Adds Ashish, NextBigWhat Founder.

Flock is trying to play the ‘full stack’ game, after all competing with heavyweights like Slack can’t be done on one dimension. Having said that, the entire point of a communication tool like Flock/Slack is ‘less email’ – so in a way, this is self-contradictory in nature. But then, corporate customers don’t wake up and say ‘hey! I want less emails today’ – they need to get the work done and if an integrated solution works out, so be it.

But clearly, as a product – Flock is trying to be the Microsoft of collaboration world (everything for everyone). The question is what about product positioning? For e.g. how will they sell ‘Flock, the Slack competitor’ to companies? Don’t send emails – collaborate using this tool, but by the way if you want to send emails also – you can use our email tool as well.

Shallow? Or just smart sales strategy (cover the ground) ?


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