First it was Micromax and now it is Fly. It seems phone manufacturers are warming up to the idea of android phone priced below 15k Rupees..They may have taken some inspiration from Samsung, LG, HTC and Acer, all of who have launched android based smartphones in the same segment .Huawei too launched an android based low cost model, called the Ideos, in February earlier this year.
The segment of phone which is below 10K Rupees is particularly interesting as it has around 80% of all phones available in India. And as phone manufacturers clearly see India as a volumes market, this is where phone manufacturers can make a real impact on their growth.
UK based company Fly, has announced its plans to foray into the Indian android phone market with 4 new phones slated for release. The phones will be priced between 7k and 10k Rupees. What is interesting here is that Fly promises to put emphasis on the video and media capabilities of the phone (all of these phones will have 5 MP camera and will run on Android 2.2).
Considering that 3G services are currently being rolled out in the country and will be complete nearing the end of the year, this strategy of releasing these phones in the third quarter of the year will definitely prove advantageous. Fly is also looking at launching its India centric app store that it plans to roll out later this year.
Looking at the gusto with which phone manufacturers are looking at low cost android phones, it wouldn’t be surprising if you see more phone makers enter into the most lucrative mobile sector in the world. Android has created a stir in high end smartphone market and there’s no reason why it can’t do the same in the low end sector.
What’s your take? Is Android the new Symbian?