Don’t just focus on revenues or market share. Focus on your share of customers’ disposable income (and if it’s increasing or decreasing). This shows if you’re in a growing, mature, or declining industry to direct your strategy.
Don’t just focus on revenues or market share. Focus on your share of customers’ disposable income (and if it’s increasing or decreasing). This shows if you’re in a growing, mature, or declining industry to direct your strategy.