in

Now, Dial to Follow SRK on Twitter [Via Zipdial Integration]

Now you can dial to follow Bollywood superstar @IamSRK on twitter.

Effective immediately, anyone with a mobile phone in India can follow @iamsrk on Twitter by dialing (or giving a missed call) at 09015500555. The experience, of course works for all mobile users in India on any phone, any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone.

Technically, anybody can follow any twitter handle via SMS, and Zipdial has smartly integrated the follow feature via missed calls enabling a seamless integration.

In India, Twitter has been on a mainstream media integration spree and recently MTV launched video show ‘Pick me up’ on Vine. Given the upcoming elections in the country, expect Twitter to go more mainstream by enabling its (api) partners to provide social media intelligence services to political parties.

– Follow @NextBigWhat on Twitter.