Startup Roundup: Foode, RationMart, iBhejo & Onlinethela

Indian Startups

Startup Roundup: Foode, RationMart, iBhejo & Onlinethela

Besides the startups we profiled in detail last week, here are some that caught our attention. Foode- a restaurant search site with a twist. RationMart wants to make household shopping easier for you. iBhejo helps you buy stuff from the United States. Onine Thela is an electronics goods portal from Mumbai.


foodeFoode is a restaurant search with a twist. Instead of entering the name of the restaurant you enter the name of the dish or the cuisine you feel like trying, and the website gives the you the list of restaurants based on how users have rated the dishes at various restaurants. The service lists out the recommendation based on your current location . The website aims to give you a  food recommendation based on user review rather than listings or restaurant reviews. There is also an option to add restarant information to the portal. The next time you are craving for something give the site a try.


rationmartRationMart wants to make your household shopping experience easier for you. The service, based out of Gurgaon, retails in grocery, FMCG and household needs. They plan to expand their segments to include home appliances, electronics, kitchenware and stationery soon. User of the service can benefit from the offers and discount coupons available on the website.Users can place the order either through the website or through telephone. There are various service offered by the portal like Free Home Delivery, Delivery within 24 Hr, Cash On Delivery and online payment gateways.


ibhejoThis portal specialises in procuring products from the USA and delivering them to consumers in India. For long people have wished they could buy things listed on e-commerce sites from the USA, iBhejo will make your wish come true. Currently the service procures goods only from the USA, but they soon plan to expand this reach into UK and other countries. The company is based out of Mumbai and has a procurement office in USA. Once purchased you have to pay a total amount that includes shipping and customs and they company provides a 1 year warranty for the goods they procure. Give the service a try and let us know how it went.

OnlineThela, based in Mumbai, is an e-commerce portal dealing in electronic goods. The company has a 30-day return policy on the goods it sells. The website has a clean and easy to browse interface. Various offers and sales are displayed on the product pages. There is a special section called ‘Thela Special’ display special offers from the site. The next time you want to buy a memory card or flash drive, add it to your Thela.

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