Foodiebay Rebrands to Zomato

Foodiebay recently raised Rs. 4.7 Crores from InfoEdge and the NCR based startup has rebranded itself to Zomato.com.

The rebranding decision comes in the wake of company moving beyond the ‘food’ category.

“We plan to expand not only to more cities in India but to countries as well. Starting next year we plan to go international in our ozomato-startfferings and it’s not just that, we want to offer you more than just restaurant directory listings. As a product, we want to evolve into a recommendation engine that suggests you the best places to order home delivery from or to dine-out at. We are also planning to launch a nightlife section very soon. Overall, the question we want to answer for you in the longer term is – “Where should I go today”?

We saw that if we wanted to touch broader horizons then the name “Foodiebay” wasn’t going to be the best option since it might restrict our perception as just a food website. And right now was the time to reflect deeply and think about what we should be christened as especially since we are going to invest heavily in marketing the brand. Another thought that was at the back of our minds was to prevent any overstepping of ebay when we start accepting online payments.  Given these goals, we put our heads to the grindstone and thought a lot about it the last 2 weeks. “ – blog

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