For over 27,000 years,

For over 27,000 years, since the first cave paintings were discovered, stories are a part of our  fundamental communication methods. 

We are likely to never forget a story but would forget it if the same thing was presented to us in bullet points or another purely information-based form.

Here is the science around storytelling and how we can use it to make better decisions every day.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Cooperation and conflict

Whenever the price of a complement declines, the WTP for the other product increases. Because apps are cheap, customers are happy to spend more on smartphones. While partners jointly create…
View Post

The Law of Resources

An idea will die if it is not adequately funded. Marketing is a game played in the prospect’s mind. Money is required to enter a mind and to remain in…
View Post