Ford’s Smart Mobility Plan: 25 Global Experiments Including Share-Car Project in India

The Ford Motor Company at the 2015 Consumer Electronics Show announced its Ford Smart Mobility plan to use innovation in connectivity, mobility, autonomous vehicles, the customer experience and big data. The century old motor company has also announced 25 mobility experiments around the world this year to test transportation ideas to create better customer experiences, more flexible user-ship models and social collaboration that can reward customers.

Mark Fields at 2015 CES
Ford Motor CEO Mark Fields delivering the keynote address at CES 2015

The 25 mobility experiments from Ford include a unique, pilot project in India – Share-Car – that aims to create a model for easy vehicle sharing among small communities.
25 global mobility experiments
The first steps for Ford Smart Mobility are 25 experiments – eight in North America, nine in Europe and Africa, seven in Asia and one in South America. Each experiment is designed to anticipate what customers will want and need in tomorrow’s transportation ecosystem.
The experiments address four global megatrends – explosive population growth, an expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities – challenging today’s transportation model and limiting personal mobility, especially in urban areas.
14 of the 25 experiments are Ford-led research projects, and 11 are part of the company’s Innovate Mobility Challenge Series. Ford’s experiment in India include Share-Car: Bangalore, India.
Ford is working with Zoomcar to test a sharing concept that would allow small groups, such as co-workers, apartment dwellers and families, to share a vehicle among multiple drivers. The approach helps consumers who can’t afford a car but want the benefits of owning one. Researchers plan to develop a model for vehicle scheduling and managing ownership.
Read : Ridesharing in India : Why B2C Doesn’t Work

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