Fork Media, the online ad solutions companies, has launched two new ad platforms, Brand Press and Impulse. While Brand Press is the company’s new native advertising platform, Impulse is its image monetization solution.
Fork Media Founder & CEO Samar Verma said, “Through Brand Press, publishers can allow the instant distribution of branded content directly into their content feed alongside the site’s editorial.”
Upen Roop Rai, MD, Fork Media says that Impulse’s Image Recognition Technology helps create an environment where ads get played out only on images that are screened and approved.
Fork Media offers advertisers content-led marketing solutions, high engagement ad formats and access to publishers across the online, mobile and video platforms. The company was founded by Samar Verma and Upen Roop Rai, previously worked with the Times Group.
Fork creates advertising content and syndicates it through a network of publishers. The company is being incubated by Ant Farm, the innovation sandbox founded by former Times Internet Limited CEO Rishi Khiani.