Founders : Now Solve The Next Big Challenge [Employee Boredom]

Their biggest challenge : they aren’t enjoying what they are doing. A very simple statement, but if you are a founder of an extremely high growth startup – do take a note.

Imagine a bunch of brilliant engineers traveling in posh cars to meet sellers.

And do what?

Upload seller’s¬†catalog data!

That’s what is happening¬†in a lot of ecommerce companies.

A lot of brilliant talent is being used for mundane tasks. While there is no compromise on the salary (thank you investors), there is a rise in the number of (sane) employees who are revisitng their decisions and now ready to work for a lesser salary.

Their ask? Give us something more meaningful that goes beyond salary and perks.

boredom

Agree that not a lot of employees are asking for these, but expect the matured ones to think beyond the money and actually look for challenging work.

What’s currently happening is similar to¬†‘bench’ roles at services companies – the quality work has already been done by the earlier team¬†and given that the current focus for most of the companies is customer acquisition, freshers/engineers¬†are really left with very little challenging work (except maintenance/feature upgradation).

What about the experienced ones?¬†The fact of the matter is that it is¬†difficult for them to enter the ‘closed circle’ of¬†decision makers.

Some of these employees I have spoken to, share a common theme¬†: they aren’t enjoying what they are doing. A very simple statement, but if you are a founder of an extremely high growth startup – do take a note.

Those who want to do a startup are using the high salary package as a seed funding – stick around, show up every day and ..do nothing. All good, but very little value add to the business, right?

To give you a quick idea, category heads of some of the ecommerce companies are now willing to work for a decent salary cut, but need a much better / challenging work.

Similarly,  a few non-founders CXO hires are leaving to do more meaningful roles that impacts business/society in a bigger way.

While they might get lured into another job with better salary, the challenge for founders/HR manager remains at large to hold on to the current talent and show them something bigger and better. And meaningful.

As one of the senior execs told me,¬†everybody is in a hunting mode. There is very little farming that’s happening.

Image credit: shutterstock

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