Four growth marketing principles to help you create your unicorn

Larry Kim, founder of WordStream, which grew from a small startup into the world’s largest PPC marketing software company managing over a billion dollars of ad spend with millions of users.

It wasn’t always smooth sailing though. The company had its fair share of challenges, and in this talk at WebSummit, Larry covers those and distills the 4 greatest growth marketing principles that can help turn any startup into a baby unicorn.