Framing Trigger

The Framing Trigger has a major impact on both our short attention (our short-term focus) and our long attention (our long-term interests). By using the Framing Trigger, you can get on your audience’s radar and either adapt to or change their frame of reference so they become more receptive to you and your message.

People don’t change their frames of reference on a dime, though, and for good reason. If we kept changing our opinions and listening to every argument somebody threw our way, we’d be overwhelmed. This is why we have frames of reference in the first place—they help us understand our world through the lens of our past experiences.

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