Telecom major Bharti Airtel and search giant Google have announced a new scheme under which Airtel customers will have free access to mobile web search and feature phone friendly version of Gmail and Google+ in India. The first page of a website linked from search results is provided at no data cost, the company said.
To access the free zone, users will have to key in www.airtel.in/freezone on their browser.
Twitter, Facebook and Whatsapp have already launched such promotional offers with telecom operators such as Airtel and Reliance Communications. Recently, Reliance Communications launched free access to Twitter for its GSM subscribers for 90 days. Whatsapp tied up with Reliance to give free access to college goers last year.
While Airtel subscribers won’t have to pay any data charges to access services on Free Zone powered by Google, advanced services such as attachment download or browsing through the websites will cost the user.
For telecom players seeing a slowdown in new voice customers, data is the new growth frontier.