Free Mobile Service Network, Blyk Plans to Enter India

Permission Marketing is nothing new for Indian mobile consumers and the latest to join the bandwagon is Blyk, UK based free mobile service network for 16-24 year olds.

Blyk offers free talk time to users in return for accepting to receive targeted advertising on their phone (there will be a ceiling on free calls/SMSpermitted per subscriber)

Blyk is looking for partners in India and is in talks with Reliance (source).

Why this could work? If you look at mGinger’s target segment, 31% of the total registered users are students trying to earn extra pocket money (read: Permission Marketing and the new Mobile Advertising Mantra in India).

So essentially there is a market validation for the service, and Blyk’s focus on a niche target segment will help advertisers as well.

Having said that, achieving scale has been a challenge (Virgin mobile is a classic example).

What’s your take on Blyk’s offering? Will it fly?

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