Adobe has launched Photoshop Express, the web version of Photoshop.
This is quite a big move from Adobe, which has traditionally been selling the software, but soon realized that software can be delivered as a service.
The Photoshop express needs Flash 9 and offers 2 GB of free storage. As far as product is concerned, it’s quite a toned down version of Photoshop – and that’s because the target base is quite different. Photoshop Express is targeted towards the casual photographers who don’t want to go through the ‘grueling’ experience of learning Photoshop.
And that’s why the product is integrated with FaceBook, Photobucket and Picasa (Flickr coming soon).
What’s really cool about Photoshop Express is the editing part — most of the editing is very well taken care in the interface, esp. for adjusting exposure, color. sharpness. Adobe has made the entire experience a ‘no-brainer’ for newbies like me.
What’s really important will be the uptake of subscription-based premium service Adobe will offer to customers- Worldwide, a vendor offering both software and software-as-a-service hasn’t succeeded.
Also, webware raises some interesting questions about Photoshop Express’ TOS:
Adobe does not claim ownership of Your Content. However, with respect to Your Content that you submit or make available for inclusion on publicly accessible areas of the Services, you grant Adobe a worldwide, royalty-free, nonexclusive, perpetual, irrevocable, and fully sublicensable license to use, distribute, derive revenue or other remuneration from, reproduce, modify, adapt, publish, translate, publicly perform and publicly display such Content (in whole or in part) and to incorporate such Content into other Materials or works in any format or medium now known or later developed.
And that means once you make your pics public, Adobe gets a perpetual license to use, distribute and monetize your pics (how uncool is that?).
Give Photoshop Express a spin. This will surely make few products irrelevant (like Picasa?) and startups like Flauntr will face tough time now.
As far as monetization is concerned, Adobe will go back to the earlier era of premium services for paid customers, and the basic service will remain free.
tags: adobe photoshop express