[In continuation with our coverage of ‘free software for startups‘, here is presenting a few useful ad servers that will help startups monetize their inventory.]
Openx is an open source ad server. One can use this tool to manage banner ads on the site and track statistics for the same. Both, inhouse ads and network ads can be managed for a single banner space through rotation and targeting.
OpenX allows standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting (per browser, domain, language, etc), ad capping and full flash support.
Incase, you do not want to download this on your server, OpenX also offers OpenX Hosted which is an ad hosting service that gives you up to 100 million monthly ad impressions for free. Enough to meet the needs of a startup. So next time you want to rotate banners for a single campaign your development team wont have take the pain of writing randomization and looping codes.
And if this is not enough to excite you there is OpenX Marketplace as well, where you can set your own prices for your ad space. You can keep showing regular ads from your ad network, say Adsense, in this space and when someone is paying higher than this price then Adsense gets replaced. Great tool to maximize your advertising revenue.
Do give Openx a spin and share your review with us.
There are a couple of other ad servers as well. Here is a quick look at them.
1. Google Ad Manager– From the G domain, there is an advantage here of falling back on Adsense for your unsold inventory.
2. Bittads – Allows upto 25 million impressions per month for free. They do not have their own ad network to manage your unsold inventory but they do boast about their real time reporting.
Have you tried any of these servers? Do share your reviews.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]