Free Trial to Paid Conversion

  • Making your product available for free trial is one of the most common marketing strategies in the subscription economy
  • Measuring its efficacy through this onboarding KPI to convert the free customers into paid ones is the most important
  • A free trial to paid conversion rate of anything less than 25% is considered to be poor for this marketing strategy
  • Users, out of their zeal of trying your product for free, self-educate themselves about the product

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