In exchange for free Wi-Fi, over 22,000 people happily, agreed to the following terms:
“The user may be be required, at Purple’s discretion, to carry out 1,000 hours of community service. This may include the following: Cleansing local parks of animal waste. Providing hugs to stray cats and dogs. Manually relieving sewer blockages. Cleaning portable lavatories at local festivals and events. Painting snail shells to brighten up their existence. Scraping chewing gum off the streets.”
This was part of an experiment conducted by Europe based free WiFi service provider, Purple.
But what does it really show? Purple CEO sums it nicely
Our experiment shows it’s all too easy to tick a box and consent to something unfair!
We often believe that people do read ‘terms and conditions’ page and go through the minute details – but then, they don’t. And the onus of being good and nice lies with the company.