FreeCharge Partners With Ezetap To Drive Wallet Penetration

FreeCharge has partnered with Ezetap, allowing the entire base of FreeCharge users to immediately start using their wallets to make payments at thousands of Ezetap service points consisting of small and mid-sized retailers across India.

Ezetap’s Universal Mobile Wallet Acceptance is India’s first universal solution that allows merchants to accept customer payments from any mobile wallet through their existing Ezetap mobile point of sale (mPoS) application.

“Our aim is to create the ecosystem for digital payments and help consumers move from cash to digital. We are excited to announce this strategic partnership with Ezetap which will further enable millions of FreeCharge customers to transact at over 40,000 POS terminals in the swiftest and safest manner possible. FreeCharge believes partnerships are critical to scale acceptance and build habit of digital payments.” [Govind Rajan, Chief Operating Officer FreeCharge]

Today, customers are reluctant to use any medium other than cash for small ticket transactions due to the friction involved in the payment experience. This partnership eliminates friction by facilitating payments with just a few clicks in a secure payment method. Enabling wallet payments at retail merchants will enable the wallet consumers to use FreeCharge both not just online but at over 40000 offline points too.

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