Freecharge has acquired Preburn, a stealth mode start-up, founded by Mohit Mittal, Manikanta Nikhil and Vijaysimha Reddy.
Preburn is an offline app store designed for Rapid User Acquisition, offering app publishers a large pool of users and hence, faster attainment of critical mass. Apps of different genres are installed on users’ devices at the time of purchase from retail stores. The Delhi based startup aspires to facilitate smooth on-boarding for new smartphone users. The company claims to have presence in 152 stores in 4 cities (Delhi, Mumbai, Bangalore and Chennai).
This is Freecharge’s second acqhire after Wishberg.
“The founders share our vision around discovery of mobile apps. Freecharge’s resources and expertise would give them speed of execution and would help serve a wider user base across the country. This is in line with our last acquisition of Wishberg, we have invested in bringing great minds on board with Preburn which is a team of five IITians.
The technology and innovative approach of Preburn would not be possible without their outstanding team. We’re hoping to get good ideas out of the garage and into the market, where they belong. We will soon be launching the product” [Alok Goel, CEO of Freecharge]