The cost of networking and marketing in Freight forwarding world is quite high and a Bangalore based startup has launched Wocal, to build an online platform (for Independent Freight Forwarding ) that will bring the freight forwarders together.
Wocal is a web enabled networking and business transaction software which is targeted at the independent freight forwarders of the world.
TO give you an idea of the business opportunity, the freight forwarding world is split in two categories – MNCs like DHL, Panalpina etc etc and the Independent Forwarders.
Groups already exist in the physical form that brings these entities together, but the cost of networking and marketing is quite high. By bringing them to an online platform, Wocal gives them an ROI on the very first transaction. Roadmap includes bringing vendors and suppliers, as well as building an Accreditations & Certifications like an ISO.
The company is launching its product today in Hong Kong – check out the demo video.