Freshdesk has acquired Konotor, a mobile first user engagement platform. The acquisition accelerates Freshdesk’s mission to deliver exceptional omnichannel customer service and comes on the heels of acquiring video chat and co-browsing platform 1CLICK and social recommendation app Frilp.
Konotor helps businesses engage with users in a proactive and contextual manner through features like rich two-way messaging, in-app support and marketing automation. The company’s list of customers includes Target, Zomato, Times Internet, Faasos, and BankBazaar.com, among others.
“Mobile-first companies face a unique set of challenges in customer support and user engagement, creating the need for a different solution. Konotor has demonstrated significant early success in addressing this need, by enabling marquee apps to engage better with their users. The addition of Konotor to our product suite will help us create powerful customer experiences ” said Girish Mathrubootham, CEO, Freshdesk.
Mobile is fast emerging as the primary channel for customer service. Businesses with a mobile-first strategy are much more adept at meeting the needs of their increasingly mobile customers. FThis latest acquisition will further help the company serve an increasing number of mobile first businesses.