How would you describe this project? What’s special about it? What’s its pitch? Who is it for? All those questions were designed to anticipate the questions you would one day get from the media and from retailers and customers.
Well, now that day is nearly here. It’s time to put the pen down, back away from the computer, stop tweaking and fiddling. It’s time to fling this thing to the public. Meaning: It will be out there for other people to judge. Not everyone will like it. Some may even hate it.
We must steel ourselves in advance for these reactions. The artist’s life is hard. The road to becoming a perennial seller is long—and it may seem, at times, that you’re heading in the wrong direction and that the sidewalks are lined with hostile faces. No matter.