- The Federal Trade Commission (FTC) plans to fine companies up to $50,000 for each fake review and each instance it is viewed.
- The rule, nearing finalization, also targets review manipulation and usage of fake social media followers, views and intimidation tactics to suppress negative reviews.
- Although there won’t be additional resources for enforcement, codified rules could strengthen the FTC’s position in court, effectively deterring companies from such deceptive practices.