Furlenco parent brand raises $15 mn in asset financing from TradeCred

  • House of Kieraya, the newly christened umbrella brand of lifestyle rental startup Furlenco, on Tuesday said it has entered into a $15 million asset financing deal with TradeCred, an alternate debt platform.
  • To create an end-to-end furniture supply chain ecosystem within itself, Furlenco recently formed House of Kieraya that now includes three brands – Furlenco, furniture subscription service UNLMTD, and remanufactured furniture brand Furbicle.
  • On the asset leasing side, it has partnered with over 50 businesses to help them scale faster with an asset light model.
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