Furlenco parent brand raises $15 mn in asset financing from TradeCred

House of Kieraya, the newly christened umbrella brand of lifestyle rental startup Furlenco, on Tuesday said it has entered into a $15 million asset financing deal with TradeCred, an alternate debt platform.
To create an end-to-end furniture supply chain ecosystem within itself, Furlenco recently formed House of Kieraya that now includes three brands – Furlenco, furniture subscription service UNLMTD, and remanufactured furniture brand Furbicle.
On the asset leasing side, it has partnered with over 50 businesses to help them scale faster with an asset light model.