Future Group, one of the biggest brand conglomerate in India has announced a new marketing campaign on Twitter, through which, it wants its customers to play an active role in deciding its product prices.
The company wants customers to use the hashtag #DecideYourPrice, to retweet its product announcement, and the more retweets a product gets, the greater the price drop.
“Prices have predominantly been dictated and governed by businesses and prevailing markets. This mechanism somehow overlooks the human factor and the role that customers play in making a business successful. So, with this twitter-led movement, Future Group aspires to give greater weightage to its customer’s needs. The intent is simple, it is to serve our customers better,” said Kishore Biyani, Group CEO, Future Group.
Future Group will announce its branded bestseller products on Thursday, 22nd December at 6pm, and customers are required to simply retweet their announcement between 6pm to 10 pm. Every single time a customer does so, the price of the product will see a decrease in rupee or percentage terms. The lowest price finally established by the customers will be marked as the final price at which the customer can buy the product from any Big Bazaar store across the country between 24–25th December.