Future Group had earlier announced its telecom venture Talk24 in partnership with Tata Teleservices and the service is now being rolled out in Andhra Pradesh. T24 is positioning itself as an ‘Unpaid’ service by offering free talk time based on your purchase at any of the Future Group Stores. 
There is a two way incentive program that future group is running. You can shop and get free talktime or recharge and get shopping discounts.
Free talktime At Food Bazaar and Big Bazaar
| Bill Amount (Rs) | Free Talk Time (Rs) |
| 251 – 500 | 10 |
| 501 – 1000 | 20 |
| 1001 – 1500 | 50 |
| 1501 – 2000 | 90 |
| Above 2000 | 150 |
Free talktime At Home Town and Ezone
| Bill Amount (Rs) | Free Talk Time (Rs) |
| 1000 – 5000 | 50 |
| 5001 – 10000 | 100 |
| 10001 – 20000 | 250 |
| Above 20000 | 500 |
Free talktime At Brand factory/Central/Pantaloons
| Bill Amount (Rs) | Free Talk Time (Rs) |
| 501 – 1000 | 20 |
| 1001 – 3000 | 50 |
| 3001 – 5000 | 180 |
| Above 5000 | 350 |
Similarly they have got few discount coupons for recharges of Rs.50 to 500. More here.
Clearly, this is less of a telecom venture and more of a marketing strategy for existing Future Group stores. Instead of giving away straight cash discounts this is a cheaper way of incentivizing purchases.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]