Future Group’s T24 Mobile GSM Service Launched in Andhra Pradesh, First Unpaid Service

Future Group had earlier announced its telecom venture Talk24 in partnership with Tata Teleservices and the service is now being rolled out in Andhra Pradesh. T24 is positioning itself as an ‘Unpaid’ service by offering free talk time based on your purchase at any of the Future Group Stores.  future group

There is a two way incentive program that future group is running. You can shop and get free talktime or recharge and get shopping discounts.

Free talktime At Food Bazaar and Big Bazaar

Bill Amount (Rs) Free Talk Time (Rs)
251 – 500 10
501 – 1000 20
1001 – 1500 50
1501 – 2000 90
Above 2000 150

Free talktime At Home Town and Ezone

Bill Amount (Rs) Free Talk Time (Rs)
1000 – 5000 50
5001 – 10000 100
10001 – 20000 250
Above 20000 500

Free talktime At Brand factory/Central/Pantaloons

Bill Amount (Rs) Free Talk Time (Rs)
501 – 1000 20
1001 – 3000 50
3001 – 5000 180
Above 5000 350

Similarly they have got few discount coupons for recharges of Rs.50 to 500. More here.

Clearly, this is less of  a telecom venture and more of a marketing strategy for existing Future Group stores. Instead of giving away straight cash discounts this is a cheaper way of incentivizing purchases.

[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]

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